{"id":188,"date":"2020-10-23T20:13:00","date_gmt":"2020-10-24T03:13:00","guid":{"rendered":"https:\/\/quarantime.today\/?post_type=tribe_events&#038;p=188"},"modified":"2020-10-29T20:19:46","modified_gmt":"2020-10-30T03:19:46","slug":"episode-47-mcluhan-returns-understanding-media-today","status":"publish","type":"tribe_events","link":"https:\/\/quarantime.today\/?tribe_events=episode-47-mcluhan-returns-understanding-media-today","title":{"rendered":"Episode 47: McLuhan Returns! Understanding Media Today"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<h2 class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tOctober 23, 2020\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t4:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t5:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__timezone\">PDT<\/span>\n\t\t\t\t\t\t<\/h2>\n<\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fquarantimetoday%2Fvideos%2F625744798104765%2F&amp;show_text=false&amp;width=560\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\" allowfullscreen=\"true\"><\/iframe>\n\n\n\n<p>From the dawn of the television and through the Mad Men era there was one media prophet to whom the world would turn: Professor Marshall McLuhan. It was McLuhan who observed that the Medium is the Message, and that electronic media would turn us all into participants in a Global Village. His 1964 book&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Understanding_Media\">Understanding Media<\/a>&nbsp;remains foundational to building and understanding the use of new media: it informs to everything we do in Silicon Valley and Hollywood.<\/p>\n\n\n\n<p>Today we\u2019ll be joined by Andrew McLuhan, grandson of Marshall and director of the McLuhan Institute. During this fascinating episode we\u2019ll apply McLuhan\u2019s revolutionary ideas to the present era where the media conditions and structures our reality in increasingly potent ways. This is especially true in a time of algorithmic bias, 24\/7 phone addiction, ubiquitous data and content created by everyone. When McLuhan said we\u2019d all live in a global village he warned it wouldn\u2019t be \u201cKum ba yah\u201d: we\u2019d more tribal, divided, selfie centered, always aware of each others business. By 1974 he announced his obsession with \u201cthe impact of electric speed on decision making: the flip form hardware to software, from jobs to roles, and from central to decentralize forms at electric speed.\u201d<\/p>\n\n\n\n<p>Friday will be an especially fun day for the conversation. 1976 Marshall McLuhan&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=T2W9Eii-Dsk&amp;ab_channel=mywebcowtube\">appeared on the Today Show&nbsp;<\/a>the morning after the presidential debate between Ford and Carter to tell us what happened from a media use-case perspective. In that case the sound was broken for 20 minutes and McLuhan declared it a \u201crevolt of the bloody medium over the message!\u201d He went on to point out that scripted debates knew nothing of the medium of TV. Our episode will air after the final Presidential debate and should be fodder for conversation. Andrew pointed out that he\u2019s Canadian and doesn\u2019t know that much about US politics. We responded \u201cMuch better that way. The content of US politics might get in the way of determining exactly what\u2019s going on. We\u2019re more interested in who\u2019s hot who\u2019s cold, what purpose these debates fulfill, how they may be one of the few shared real-time moments, are they authentic or manufactured, the rise of disinformation with the rise of the democratization, our flip to oral culture, etc.\u201d<\/p>\n\n\n\n<p>We\u2019ll use video, McLuhan\u2019s unpublished notes, even his&nbsp;<a href=\"https:\/\/www.dropbox.com\/s\/hjrzqym09ccyqj1\/mcluhan%20scrapbook.pdf?dl=0\">personal scrapbook&nbsp;<\/a>on tomorrow\u2019s show as we update our understanding of media.<\/p>\n\n\n\n<p>Also joining today, John Clippinger from MIT Media Lab who\u2019s been applying McLuhan\u2019s ideas to decentralized, autonomous, self-organizing systems.. A leader in AI and augmentation, Clippinger has been engaged in creating the extensions to man (and his nervous system) and their consequences for over 30 years. \u201c<\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n\n\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix\" >\n\t\n\t\t\n\t<\/div>\n\n\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg  class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\"  viewBox=\"0 0 23 17\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 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class=\"tribe-events-c-subscribe-dropdown__list-item\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20201023T160000\/20201023T173000&#038;text=Episode%2047%3A%20McLuhan%20Returns%21%20Understanding%20Media%20Today&#038;details=%3Ciframe+src%3D%22https%3A%2F%2Fwww.facebook.com%2Fplugins%2Fvideo.php%3Fheight%3D314%26amp%3Bhref%3Dhttps%253A%252F%252Fwww.facebook.com%252Fquarantimetoday%252Fvideos%252F625744798104765%252F%26amp%3Bshow_text%3Dfalse%26amp%3Bwidth%3D560%22+width%3D%22560%22+height%3D%22314%22+style%3D%22border%3Anone%3Boverflow%3Ahidden%22+scrolling%3D%22no%22+frameborder%3D%220%22+allowtransparency%3D%22true%22+allow%3D%22encrypted-media%22+allowfullscreen%3D%22true%22%3E%3C%2Fiframe%3E%3Cp%3EFrom+the+dawn+of+the+television+and+through+the+Mad+Men+era+there+was+one+media+prophet+to+whom+the+world+would+turn%3A+Professor+Marshall+McLuhan.+It+was+McLuhan+who+observed+that+the+Medium+is+the+Message%2C+and+that+electronic+media+would+turn+us+all+into+participants+in+a+Global+Village.+His+1964+book%26nbsp%3B%3Ca+href%3D%22https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FUnderstanding_Media%22%3EUnderstanding+Media%3C%2Fa%3E%26nbsp%3Bremains+foundational+to+building+and+understanding+the+use+of+new+media%3A+it+informs+to+everything+we+do+in+Silicon+Valley+and+Hollywood.%3C%2Fp%3E+%3Cp%3EToday+we%E2%80%99ll+be+joined+by+Andrew+McLuhan%2C+grandson+of+Marshall+and+director+o%3C%2Fp%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Fquarantime.today%2F%3Ftribe_events%3Depisode-47-mcluhan-returns-understanding-media-today%29&#038;trp=false&#038;ctz=America\/Los_Angeles&#038;sprop=website:https:\/\/quarantime.today\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener 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It was McLuhan who &#8230; <a title=\"Episode 47: McLuhan Returns! Understanding Media Today\" class=\"read-more\" href=\"https:\/\/quarantime.today\/?tribe_events=episode-47-mcluhan-returns-understanding-media-today\" aria-label=\"Read more about Episode 47: McLuhan Returns! Understanding Media Today\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":182,"comment_status":"open","ping_status":"closed","template":"","meta":{"_EventAllDay":false,"_EventTimezone":"America\/Los_Angeles","_EventStartDate":"2020-10-23 16:00:00","_EventEndDate":"2020-10-23 17:30:00","_EventStartDateUTC":"2020-10-23 23:00:00","_EventEndDateUTC":"2020-10-24 00:30:00","_EventShowMap":true,"_EventShowMapLink":true,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[0],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-188","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 47: McLuhan Returns! Understanding Media Today - Quarantime!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quarantime.today\/?tribe_events=episode-47-mcluhan-returns-understanding-media-today\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 47: McLuhan Returns! Understanding Media Today - Quarantime!\" \/>\n<meta property=\"og:description\" content=\"From the dawn of the television and through the Mad Men era there was one media prophet to whom the world would turn: Professor Marshall McLuhan. It was McLuhan who ... 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